Marketing 100 Research Paper Example | Topics and Well Written Essays - 2000 words

Marketing 100 - Research Paper Example madhouse claims that its Weet-Bix wheat biscuits are an ideal breakfast food because it fulfills calorie needs and energy requirements. Indeed, the major ingredients accept fibre, fat and sugar (low), vitamins, milk, zinc, magnesium, folate and iron (Product Review, 2010).The Sanitarium Company offers its increases at all retail stores, market place shops and online stores for convenience of buyers across Australia and New Zealand. The company uses competitive pricing strategy because of highly competitive character of food and confectionary industry. The prices range from $1 10 because of differences in flavours, sizing and quantity. In simple words, the prices will carry on competitive because there is greater threat of substitute products from existing companies such as Kelloggs, Uncle Toys, House brands, hold tight and other small scale producers and marketers. It is worthwhile to mention that Kelloggs has been marketing Nutri-grain, C heerios, Coco Pops and Nesquik in Australian market. In conclusion, there is stiff competition that keeps prices affordable for consumers from different social classes (Demo Design Report, 2006).The Sanitarium Company has already expanded its operations all across Australia because of an efficient distribution and supply chain network. The company supplies its product to all retail and commercial stores, grocery houses, medicine shops and online stores. In this way, Sanitarium has increased market roll of Weet-Bix product and has attracted maximum customers towards its brand. In addition, the company focuses on efficient supply because the Utility of Place and clock play a vital role in success of any food product. Sanitarium has inducted a new eCargo system to ensure flexibility in distribution channels, to reduce human error and to urge on record keeping, freight and inventory management (Ecargo Report, 2010).The company