Real Madrid

1. What is the really capital of Spain business sham? Is it comical? The actual capital of Spain business model is unique as it changed 360 degrees the concept of sports. They focused on converting certain capital of Spain into the current Disney of sports..The confederation has been owned by its cardholding members and non-cardholding members. A network of fans has promoted the clubs take a shit wind and ensured the flow of in appointation. At first, by realizing that they flock become content providers, tangible capital of Spain aimed to be the best soccer club in the world. As a military issue of fact the objective Madrid blade was desired to turn into an international brand.In enunciate to be able to achieve this, its managers identified the following brand drivers (1) size of it of audience (2) frequency with which the audience active with the brand, as a measure of fealty (3) socio-demographic characteristics of the audience and (4) bridges (usually in the form of local fan associations) that could be strengthened to link the brand and the audience. To get a large audience, passionate well-nigh soccer required a inscription to good players, commercialization of the brand and distri only ifion of content (players and games). authorized Madrid infallible time and financial flexibility, in tell to bring the top players and a assortment of channels to bring the clubs brand on the market.For financial flexibility, real(a) Madrid managed to do the rezoning of the clubs old training pitches, recapturing exploitation rights interchange off to various operators and licensees, find outting up a stand-alone legal entity for vigilance purposes, receiving a loan from Caja Madrid and act opportunities for licensing and sponsoring of its products. To assemble is team of winning players, Real Madrid drew superstars like Zidane, Beckham, Figo, Brazilian striker Ronaldo, team captain Spanish forward Ral, and Brazilian protector Roberto Car los as well as goalkeeper Iker Casillas.The selling concept was that only the superstars merchantman draw new superstars. In call of brand and content, Real Madrid expand the reach of its Real Madrid TV, developed RealMadrid.com and 1 on 1 fan relationships (mobile, TV, internet), and distributed its Real Madrid merchandise through and through its own stores and retail networks. In order to capitalize on its inner strengths, Real Madrid expanded to Asia and North the States by gaining as much breeze on their brand.2. Who be Real Madrids customers? How is the market segmented? The Real Madrids customer are its supportive fans, cardholding and non-cardholding members. They have a sack out relationship with Real Madrid as they support only the winners and care virtually their hobby needs. 3. Who has more power Real Madrid or the players?Real Madrid has an empowering brand power as they set up a leadership fleur-de-lys for quality soccer teams. The players pay for themselves, but as long as they founding fathert have a leaders brand to promote them, they wont grow on popularity and increase their royalties. 4. What risks does Real Madrid face?Real Madrid cannot capture superstars overnight. The churn rate cannot be controlled. New wealthy investors offer high salaries to the superstars. Overexposure and excessive commercialization receives already liberal criticism. Also in the end soccer is an uncertainty game.